Privacy Policy

This Privacy Policy describes the information that Roku and its affiliates and affiliates (“Roku”, “we” or ” us “) collect about consumers (“you” and “your household”), as well as how we use and share this information. This Privacy Policy applies to information collected on “Roku Services”, including Roku Websites (“Roku Sites”), certain products using Roku’s broadcast platform or operating systems (including Roku players and televisions) (collectively, the “Roku devices”). ), some Roku co-branded channels (“Roku Direct Publisher Channels”), Roku’s mobile apps (including the Roku mobile app), Roku branded channels such as Roku Media Player and The Roku Channel, e-mails and Roku newsletters and Roku accounts on third-party social networking sites. This privacy policy does not apply to websites, apps, or services that display or associate different Roku privacy statements.

Roku is located in the United States and is EU-US certified and Swiss-US. Privacy Shield Framework regarding the collection, use and retention of personal information from the EU, Switzerland and the United States.

Third-party policies

Roku collaborates and maintains commercial relationships with other companies, such as channel, content and service providers (including analytics and ad services), which may also collect information from Roku or third-party channels on Roku devices (“Third Channels”). Roku also has accounts on third-party social networking sites that allow you to log in and follow Roku on these sites.

Roku’s privacy policy does not cover the actions of such third parties or third parties (with the exception of service providers acting solely on behalf of Roku). Roku can not control how these third parties can collect, use or secure your data. For more information about a third party’s privacy practices, please see this third party’s privacy policy.

Collection of information

  1. Information you provide

Information you provide to Roku through Roku Services includes, for example, your name, email address, mailing address (including postal code), billing and shipping information, your phone number, product purchase information, your credit card and other payment data, product registration information, and demographics. If you connect to Roku’s accounts on third-party social networking sites, we may also collect information about your social network accounts, such as your name, user name, or login.

We also collect personal information from other people, for example, if you provide friends’ email addresses for referrals or mailing addresses of recipients for gift purchases. In doing so, you must make sure that these people know that you have shared their information with us.

We may also combine the information you provide with the data we collect automatically (as further described in Part I, Section B below) and with the data, we receive from third parties. We may also link the information you provide to the information we collect about you from different devices, browsers, and platforms.

  1. Information collected automatically

When using Roku services, we and our partners may use device identifiers, cookies, web beacons, web beacons, and other similar technologies to automatically receive and store information. See below for examples of such information.